MUMBAI : The Indian advertising fraternity is mourning the loss of one of its most influential figures, Piyush Pandey, who passed away on October 24, 2025, at the age of 70. Widely regarded as the architect of Indian advertising, Pandey leaves behind a legacy that transformed how brands spoke to the nation’s heart and soul.
Over a career spanning more than four decades, Pandey’s storytelling blended emotion, authenticity, and cultural resonance—shaping some of India’s most unforgettable campaigns. From “Har Ghar Kuch Kehta Hai” for Asian Paints to “Kuch Khaas Hai” for Cadbury, his work became deeply woven into the country’s collective memory.
As the longtime creative force behind Ogilvy India, Pandey helped build the agency into one of the most respected in Asia. His influence extended beyond advertising, inspiring generations of communicators and artists through his belief that great ideas emerge from “the everyday lives of people.”
Pandey received numerous honors during his career, including the Padma Shri (2016) and the LIA Legend Award (2024). His passing marks the end of an era—but his voice, vision, and creativity will continue to inspire storytellers across India and beyond.
The advertising world mourns the loss of Piyush Pandey, who passed at 70. Renowned for his emotional and culturally resonant storytelling, Pandey crafted iconic campaigns that became part of India's collective memory. His leadership at Ogilvy India and numerous accolades, including the Padma Shri, underscore his lasting impact on the industry.