MUMBAI : Music television channel MTV India ended its broadcast on December 31, marking the close of a defining chapter in the country’s pop culture and entertainment history.
Launched in the 1990s, MTV India reshaped how young audiences consumed music and later reinvented itself with reality and lifestyle programming. The shutdown reflects shifting viewer preferences, as digital and streaming platforms continue to dominate entertainment consumption.
MTV India, a cornerstone of pop culture since the 1990s, ceased broadcasting on December 31, signaling a shift in entertainment consumption towards digital platforms. Known for revolutionizing music and lifestyle programming, its closure marks the end of an influential era in Indian television.