LONDON : The curated UK collection introduces around 197 products spanning complexion, lips, and eyes, including the Hydrating Foundation (available in 20 shades), Hydra Creme Lipsticks enriched with hyaluronic acid and Moroccan oil, Velvet Creme Blush, 24HR Kajal ranges, and the EyeKanvas palettes already popular in India.

Sharing the news on Instagram, Katrina Kaif said, “This has been a long time in the making and is something we’ve poured so much passion into. Kay Beauty started as a dream to nurture a community where individuality, beauty, and all its diversity are celebrated.”

Space NK has created a dedicated brand page for Kay Beauty on its website, alongside in-store displays across select UK outlets. Industry observers say the launch caters particularly to underrepresented olive and brown skin tones, a move celebrated as a progressive step for the UK’s diverse beauty community.