BOSTON : Fitness-technology company WHOOP Inc. is positioning itself for a potential initial public offering within the next two years, CEO Will Ahmed told Bloomberg, signalling one of the sector’s most closely watched public-market moves since Peloton’s 2019 debut.

Ahmed said WHOOP is “actively considering going public” as it ramps up global expansion and taps rising investor appetite for personalised health-tracking tools. The Boston-based startup, founded in 2012, has built a strong following with its lightweight wristband and subscription-led analytics platform that monitors heart rate, sleep, strain and recovery — a model that has attracted both elite athletes and everyday wellness users.

WHOOP was valued at roughly $3.6 billion during its 2021 Series F round, backed by major investors including SoftBank Vision Fund 2 and IVP. Since then, the company has broadened its product suite with WHOOP 4.0 and added personalised coaching features through its app.

A listing could materialise as early as late 2026, depending on market conditions and regulatory approvals, according to people familiar with the matter. Industry analysts say WHOOP’s subscription-centric business positions it well for public markets as investors return to high-growth health-tech names following a period of volatility.

“The appetite for personalised health data continues to strengthen,” one analyst said. “A device-plus-subscription model gives WHOOP durable engagement and a more predictable revenue stream.”

For now, WHOOP remains privately held and accessible mainly through secondary transactions. But with public-market momentum building across the health-tech space, its transition from startup favourite to publicly traded brand may be drawing closer.