MUMBAI : JB Park, President and CEO of Samsung Southwest Asia, said the South Korean major is prioritising internal growth and operational expansion over tapping public markets. He added that Samsung Electronics remains adequately funded for its investment plans and can access capital through alternatives such as institutional borrowings or corporate bonds, if required.

As part of its India strategy, Samsung is seeking to deepen its manufacturing footprint and has applied under the government’s production-linked incentive (PLI) scheme for components to manufacture mobile phone displays locally. The company already operates the world’s largest smartphone manufacturing facility in Noida, which has emerged as a key export hub in recent years.

While other South Korean peers, including Hyundai Motor India and LG Electronics, have accessed public markets to raise capital and strengthen their local presence, Samsung is opting for tighter strategic and financial control by avoiding an IPO for now. The approach reflects a dual focus: using AI to differentiate products in an increasingly crowded consumer electronics market, and leveraging financing solutions to stimulate demand amid slowing global consumption.

Park said consumer finance has become a significant growth driver for Samsung India. More than 40 per cent of the company’s smartphones are sold through its interest-free EMI scheme, a segment that is growing at around 10 per cent annually. Building on this momentum, Samsung is expanding interest-free financing beyond smartphones to categories such as televisions and washing machines.

He noted that the finance programme is proving to be a major engine of growth in rural markets, particularly in northern and northeastern India, helping the company widen its reach and sustain sales growth without relying on a public listing.